It is the result of IT Test & Measuring Instrument the world penetration.
Is there truth in the statement “united we stand, divided we fall”? No, it is not true, currently, we should choose united or divided at the moment. Why it is. If you have curious for this, we could examine GS Instrument Co., Ltd. Then, we can find the answer.
GSI have a title of First after establishment with Hung Chang name on 1972, they have been localized of Test & Measuring Instrument, which use on IT Technology field. Current name of GSI was to make after merged GS Teletech on 2004. They have been challenged the world wide market with GSI name. However, it was like a drop in the ocean.
Overseas market challenge of GSI was in times of tribulation. Test & Measuring Instrument is like a ruler which can measure frequency. Therefore, it is not easy to have reliability about quality from customers. For making new customers, it should invest best efforts and time, product technology. So, GSI was made special force team for winning from hard competition market.
Special force team was made up 2 or 3 staffs according to continent and stayed in customer country from 15 days to 30 days for meeting customers. They did extensive preparation and doing market research during 6 months before leave Korea, list up important company and person. According to that list, they made appointment and roadmap. Sometimes, they persuaded customer who do not want to meet them. They were moved by plan after arrived target country.
“We attended meeting 2 or 3 staffs together according to size, location, characteristic of target companies, sometimes, did sales individually. They were trust each other and maximized their desired and faith” this CEO Mr. Chang-Don An thought, it was applied to manage overseas branch. CEO Mr. An had been invested resource continuously and waited that to get result. CEO Mr. An did not evaluation staff with result and trusted staff who did their best efforts.
GSI provide products to partner from part to complete products, it is big advantage to partner, because, this kind of system can provide reasonable price and quick after service to partner. “We have been launched new products every year during 36 years. Especially, Network Analyzer have been launched this June, it was taking 3 years development time and invested 1,500 Million won”
The green IT part is also showing good sign. “We developed a smart grid surge protector saving energy with name of Macsra. it automatically shutdowns outlet to isolate standby power, when it censors the electricity flows less than setting level. This functional benefit brings same effect of plugged out of consent.”
GSI have dream to become No.1 telecommunication equipment provider in the world and into the top 30 grad on domestic companies.
The Kyunghyang Shinmun
|
