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  Win-win partnership 'Let's go to the scene'   10-09-06
  Link : http://biz.heraldm.com/common/Detail.jsp?newsMLId=20100827000061   GSI
 
GS Instruments has developed a network analyzer for the first time in domestic market. It was 100 percent dependent on imported equipment. It was very expensive Test Equipment and rental fee was same as 1 year and 6 months rental fee. Kown YougGab, a direct of GS Instruments, said that it is a landmark in Win-win partnership with SKTelecom and it was possible to have successful gains not major and small business¡¯s relationship but business partner.

'Win-win partnership between Large and small businesses' is not able to succeed by a unilateral sacrifice. It will be a short breaks in treatment if both of Large and small companies cannot make benefits through ¡®win-win¡¯ model so that the example of GS Instruments jumping as global company is an eye-catching. SK Telecom and GS Instruments relationships through long term business partner of ¡®win-win¡¯ are good example of the strategy of ¡®Win-win¡¯ partnership.

It goes back to November 2004 that GS Instruments is the world's fourth, and the nation's first to develop network analyzer (instrument for communication networks).
At that time, Communication instruments were 100% dependent at Agilent, Advantest. As competition intensifies in the telecommunications industry, rental costs amounted to several million dollars. Mr. Kown remembered that it was extremely necessary for nation¡¯s economy to develop it by localization.

Development process is supported from SK Telecom's full cooperation. SK Telecom's quality assurance team, the researcher had involved in the process of product design, and test equipment necessary was provided free of charge. In November 2007, GS instruments succeeded in developing a network of more inexpensive especially 30 to 40% compared to foreign, and processing speed is higher and weight is lighter than competitive models.

However, the challenge is endless. In spite of successful development and commercialization, it was difficult to open the market owing to the different of operational manual of the equipment. "We are not well-known large company so that we had many difficulties to make customers trust us, and it was similar situations in domestic & overseas markets.¡± he said.

At that time, SK Telecom had provided the turning point of Sales channel development. GS Instruments was involved in the list of Test Procedures by SK Telecom. It means that SK Telecom give approval of the test equipment made by GS Instruments. , "it was possible that the development process were organized by SK Telecom together¡± he said. The Test Instrument sales of GS instruments achieved worldwide sales of 25 billion won during last year alone

In the process of developing Variable bandwidth RF repeater, it can glimpse the results of Win-win partnership. SK Telecom needed to improve technical capacity by a Repeater according to subscriber increase in WCDMA. GS Instruments including subcontractors of SK Telecom developed CFR technology to remove unwanted signals in the process of amplification.

With improving call quality, SK Telecom can reduce an unnecessary waste of power and GS Instruments and it was to secure a new growth engine. "We have achieved sales of 130 billion won with repeat system in this year, and it is the largest proportion among total sales ¡°he said.

GS Instruments proposed variable bandwidth Repeater. RF repeaters installed at basement or small offices improve call qualities. Depending on wireless environments, SK Telecom¡¯s employees had to send every time at that time.
GS instruments have developed the repeater system to change the operation frequency automatically according to according to pre-set time, and this repeater mainly delivered 15,000units to SK Telecom.

GS instruments are the foundation for such an advanced technology, are preparing for a new leap forward for the global market. "SK Telecom provides us with product development processes as well as, foreign market intelligence, and executive education programs. With increase of such examples of collaborations, the relationship between small and large business community in Korean industry could be established as true business partners, "he said.

 


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